You know, make everything look purposeful rather than the mess it was. Maybe it would have been possible to somehow take the original icon and clean it up. But the resulting logo is now merely three lines of text. It’s better to do it now rather than later in the campaign. Obviously, with all the mocking that the first logo received, I can see why it was decided to get rid of the icon on top. Do you think it was a smart idea for the campaign to change the logo to just the names?Ĭ.R.: Yes and no. This could be yours for a small $1,000,000 loan. I’m sure there are ways it could have worked. The worst part really is just that no one on Trump’s staff realized the placement of the “P” and “T” was totally NSFW. I feel like the concept of creating an American flag out of the monogram really isn’t the worst idea. The space between the letters in “Pence” is also way too far apart and makes the whole logo feel unbalanced. As far as the typography, Pence is just the VP, so making his name less bold would have been a better choice. That might work for any other candidate, but I was expecting something a little more unconventional from Trump. K.R.: Red, white and blue: classic and simple. It’s interesting that the new logo features a sans-serif typeface (Akzidenz Grotesk Bold Extended), though, because the modernity of this type doesn’t really align with Trump’s conservative views. The intersecting T and P also imply a solid partnership between the two men. The style of its monogram was unfortunate, but it cleverly employed imagery of an American flag, which is something everyone can recognize. Despite its flaws, the icon was probably the logo’s strongest aspect, because it’s a much more compelling visual than the plain type underneath it. L.N.: Red and blue are very basic choices for presidential logos, as the logos of Hillary and pretty much any of the other 2016 candidates show. With the interlocking letters and stripes coming out the side, as well as all the text underneath, there was just too much to look at. The icon seemed to be too suggestive for a presidential campaign logo. And while this logo checks most of those boxes, there are still some flaws in terms of hierarchy. I am always a fan of simple, clean design. However, all the different lines of text seem to be competing with each other because of the different colors and sizes. But the monogram approach was a smart concept.Į.C.: The sans serif typeface is modern and the colors scream “America,” which goes nicely with Trump’s slogan. Don’t get me wrong: the execution of the idea fell flat and caused the world to mock them. It’s an image that is familiar to everyone in this country and the campaign is using it to its advantage. While the text is clean, the large inconsistency in spacing from line to line just throws you off.Īs for the icon? As suggestive as it is, I have to give them credit for using the American flag. Trump and Pence’s names are clean, though I think Trump’s name being slightly larger doesn’t add anything to the design. What do you think about the campaign’s choices?Ĭ.R.: Red, white and blue are typical color choices, so that was predictable. Let’s talk about color, typography and the icon on top, which has since been removed. Kiran Ramsey: Well, Trump and Pence cozied up to each other pretty fast.Ģ. Lucy Naland: Probably not the definition of partnership Trump and Pence were going for. Here’s what some of The Daily Orange design team thought about the original logo.Ĭlare Ramirez: Somewhere between “Trump is trying way too hard” and “that is one ugly American flag.”Įmma Comtois: What is that T doing to that P? The icon, which has since been removed from the logo, was mocked relentlessly on social media. And on Thursday, the RNC’s fourth and final day, Trump officially accepted the Republican Party’s nomination for president of the United States.īut somewhere along the line, the spotlight shone on the Trump-Pence logo which featured a somewhat suggestive icon in the image of an American flag. His wife, Melania Trump, has been under scrutiny for the similarities between her speech at the Republican National Convention on Monday and Michelle Obama’s speech at the Democratic National Convention in 2008. He made the big announcement that Indiana Gov. It’s been quite the week for presidential candidate Donald Trump.
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